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A Patient’s Journey: An Award-Winning Hypertension Video and a Trust-Winning Patient Education Video

When Dr. Richard Tytus and Iris Krawchenko set out to make Hypertension: A Patient’s Journey, they were only trying to make a hypertension video worthy of being relied upon as an effective information resource and patient education video. So when the hypertension video helped them win the 2006 Commitment to Care Award for the best pharmacist and physician team, they couldn’t help but think of it as an unexpected and very welcome side effect.

The Commitment to Care Awards is a national awards program hosted by Pharmacy Practice, Canada’s #1 professional journal for pharmacists. The prestigious prize for the patient education video was just icing on a very tall cake for the doctor and pharmacist duo, who were also honored for their patient-care program called The Passport to Health.

The hypertension video A Patient’s Journey combines factual information and statistics with a compelling storyline about a patient struggling to come to terms with her high blood pressure. After Dr. Tytus outlines an action plan for dealing with hypertension, the patient education video takes the important steps of visiting the other important players in fighting high blood pressure, such as a dietician, pharmacist and cardiologist.

One of the most helpful and endearing parts of this patient education video is watching Rita, the frazzled and on-the-run high blood pressure patient, go through everything the average person with high blood pressure would, from lifestyle changes to frustration to prescriptions. Over the course of the hypertension video Rita goes on a learning journey that walks this patient education video through every necessary step and provides valuable information about things like side effects and the importance of keeping up with lifestyle changes and medication regimens.

A Patient’s Journey is a high-quality hypertension video that makes learning about blood pressure easy and fun. Thanks to AstraZeneca, this informative hypertension video and entertaining patient education video is available at Dell pharmacies for patients embarking on the journey to a healthy, blood pressure-controlled lifestyle.

By Lauren Ward

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